“Top 10 (or 7, or 5, or whatever) Superfoods” lists seem to be popping up on the covers of all the in magazines this month. If I didn’t get a headache every time I tried it, I’d be rolling my eyes.
The classic bloated diet article with the even more classic bloated promise of magic beanhood is nothing new, I realize. But “superfoods”…
The premise of calling something a superfood is that if you eat this one special food, or at least shop your way down the list of 5, or 10, or whatever’s in the article, you’ll be so much healthier than someone who eats a regular food. Right?
Usually the items on these lists of so-called superfoods turn out to be expensive exotics like dried acai berries and pomegranate juice. Both of which just happen to have heavyhitter funding and marketing efforts behind branded packaged versions of them, and the companies that have started branding and marketing them have both recently come under FDA scrutiny for overinflated and unsubstantiated health claims.
Of course you don’t have to go branded to run into wide-eyed, breathless claims about supposed superfoods. More mundane choices like the sunflower seeds, green peas and garlic touted in this LA Times food section article are also now being highlighted as the new great green hope for America.
But not for the reasons that make the most sense–that these foods are relatively unprocessed vegetables, fruits, whole grains, nuts and seeds (occasionally someone remembers to add something from the beans and pulses category too). All of this vegetation has almost disappeared from the current mostly-processed, mostly restaurant diet of the American public. The general categories now touted as superfoods contain protein, fiber, vitamins and minerals. They’re wholesome and varied if you buy them fresh (or dried) and cook them yourself. Some of them are green (and they’re supposed to be!)
That’s in stark contrast to the now-standard and really dreary burger, ketchup, fries and soda that are all made out of the same three or four overused industrial ingredients (wheat, soy, corn and salt, with a little beef scrap or so thrown in for the burger, some leftover tomato paste for the ketchup, and much less potato than you’d think in the fries). I understand how something that’s actually recognizably plant-based would seem exotic and ultrahealthy in comparison. I do. Because frankly, you could take your soy-based green crayons and color a piece of all-natural bamboo-fiber cardboard and eat that and it would be healthier than the fast food special.
But does that mean vegetables, fruits, whole grains and nuts and seeds are suddenly superfoods?
What are superfoods supposed to be, exactly? Look at the captions for what’s so great about each featured food Continue reading
Filed under: Beans and legumes, DASH Diet, Food Magazines, Food Politics, frugality, fruits, Grains, nutrition, shopping, top 10, unappetizing, Vegetabalia | Tagged: acai, antioxidants, food magazines, Food Politics, goji berries, lycopene, nutrition, nutritional supplements, pellagra, phytochemicals, pomegranates, processed food industry, Real Simple, resveratrol, rickets, selenium, superfoods, vitamin deficiency, Whole Foods | Comments Off on Superfoods and Magic Beans
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