A couple of days ago, Entertainment Tonight posted a new video tidbit on “breathable” food from the same Harvard professor, David Edwards, who invented the AeroShot “breathable caffeine” cartridge that has drawn some serious FDA attention of the negative sort.
ET’s anchor breathlessly posed the question, could this become The Next New Diet Fad in Southern California, when what the LeWhaf vaporizer was invented for was the “aesthetic experience” of breathing food flavors. This according to Edwards, whose Paris-based design lab, Le Laboratoire (names aren’t really his thing?) offers a number of vaporized cocktails at a small sit-down bar.
When I wrote about the first set of inventions, I said I thought it might be an interesting molecular gastronomy-style taste experiment (at least if the flavors were something more sophisticated than “lime,” the flavoring in the AeroShot cartridge), depending on what was being used to create and propel the vapor.
The ET video presents an interview with a young up-and-coming chef who’s offering cocktails of various kinds served in the Le Whaf vaporizers–to be inhaled through a special straw. The accompanying visual looks, frankly, like someone about to use a bong or snort a line of coke, but that could just be the way ET’s camera crew are used to shooting bar scenes…
The chef they interviewed doesn’t serve these vaporized cocktails, not all of which are standard drinks in the daily repertoire (some of them look like beef broth) as a low-cal diet offering but rather as a sideline to enhance some other dish. Very molecular gastronomy. Still he concedes, when pushed, that he can’t see how it would have calories.
(From his doubtful expression, they must have edited out the part where the Barbie Doll reporter shoved a mike in his face repeatedly and insisted with desperation that the vapor must make it calorie-free, it just MUST. She’s the one who tried the AeroShot caffeine spritzer on-camera in the studio to demonstrate the concept, and quickly uttered the dutiful “Mmmm”, but the video jumped at that point, so I wonder if she really sampled it or not. At least she didn’t start coughing…unless they cut that part too…)
And yet I wonder if ET hasn’t hit on something here–no, not the diet fad. One can’t live on pâté-flavored air alone. One must also vaporize some champagne to go with it, preferably Krug. Could possibly clog the nozzles otherwise.
No. In the frenzy to discover the new French technology that magically removes all calories, ET seems to have let the chef describe the mechanism at the bottom of the vaporizer. Here you are, at a cocktail bar, leaning over the open mouth of a carafe, straw in mouth, ready to inhale cocktail-flavored vapor…produced, about 12 inches from your face, by three ultrasound probes at the bottom of the carafe. Continue reading
Filed under: Eating out, Food Politics, Food TV, haute cuisine, Odd food, Oddities, unappetizing, wine | Tagged: AeroShot, Art/Design Lab, Breathable Foods, cocktails, David Edwards, Entertainment Tonight, FDA, Harvard, Le Laboratoire, LeWhaf, medical device regulation, molecular gastronomy, ultrasound, vaporizers | Comments Off on More “breathable foods” weirdness
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