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    raw blueberry pie with microwaveable filling and graham cracker crust

    This mostly-raw blueberry pie is a snap to make and very versatile--the filling microwaves in a few minutes, and you don't even have to bake the zippy gingered graham cracker crust--perfect for a hot Fourth of July and all summer long.

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Advertising Vegetables–is it really so hard?

Posted on November 3, 2013 by DebbieN

Michael Moss of the New York Times tells what happened when he challenged a prominent ad agency to come up with a campaign for broccoli. Fresh actual broccoli, no brand name. Which I’ve been hoping for years someone would do, but as I read his article, my heart sank. All the veg-phobia and all the typical slanders against broccoli raised by the vegetable-avoidant generation (now adults) quickly rose to the surface in the ad agency focus groups. Turning a corner on that would be an extreme makeover indeed.

So a little help on how to deal with the great green broccomonster:

Filed under: cooking, DASH Diet, Food Politics, nutrition, shopping, Vegetabalia | Tagged: , , , , | Comments Off on Advertising Vegetables–is it really so hard?